It was through her roles as an internal market researcher and (now recovering) consultant that she realized cross-functional teams were all trying to achieve a critical understanding of the customer. Yet, they weren’t talking to each other.

After several years of coaching companies through this disconnection, she created The 4X Method to bring alignment and put customers, users and employees at the center of innovation, design, and execution processes. 

Cory has worked alongside companies in industries ranging from SaaS and manufacturing to Fintech, mining and automotive. And she’s trusted by global brands including Benevity, Shopify, SMARTBoard, Teck Resources, Toyota, Visa, and more to deliver (and implement) the roadmaps that drive results.

If you’re like many high-growth SaaS companies, you’ve hired expensive consultants. The “suits” show up months later to present a cookie cutter strategy and then, they leave you to figure it all out. Cory has been where you are and she decided, no more.

If you’re serious about scaling for growth, you need a partner who’s just as invested in your success as you are. 

• A business strategist who respects your team’s expertise and brings two decades of design thinking and market research experience to the corner office…and the cubicle.
• A collaborator who earns the trust of your executives and builds lasting relationships with your team — to uncover challenges and opportunities.
• A customer advocate who understands that mastering the customer journey will unlock your next phase of exponential growth.
• A doer who doesn’t just give you the roadmap to success but walks alongside your team to execute it.
• A leader who brings out the best in your people, discovering and supporting your own leaders to scale your company into the future.
   

Cory brings authenticity, skill and passion — and nurtures the same in others. 
And, she has the receipts.

• Author, The 4X Method (™) - From Silos to Growth Engine

• Bachelor in Business Management

• Qualtrics Gold Certified (one of 100 in the world)

• Certified MIT Artificial Intelligence (AI) and Machine Learning (ML) Strategist 

• 20+ years of combined experience in:

  • Market research

  • Customer experience/success roles

  • Marketing leadership roles

  • Business and product strategy

  • Employee experience